Performance Max is a goal-based campaign type that helps ads appear on the Search, Display, Shopping, YouTube, Gmail, Maps, and Discovery networks.| HawkSEM
AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization.| HawkSEM
Incrementality testing has become the cornerstone of effective marketing measurement. Learn what it means, how it works, and get 3 tips for effective testing.| Google Business
A/B testing compares two marketing elements to see which one drives the best results. Learn expert tips and tricks in our latest blog post.| HawkSEM