How can you craft a brand story that resonates? Here's a hint: It involves self-scrutiny, non-marketers, evolution, and day-to-day alignment.| Brandingmag
Linear storytelling is a traditional narrative approach where a story unfolds chronologically, guiding the audience through a clear beginning, middle, and end. It’s widely used in books, films, and traditional advertising but can face real challenges in the modern (digital) world. Linear storytelling is dying, and we’ve bloodied our knives. As our already limited attention […]| Brandingmag
To be a successful thought leader, you must learn how to turn an opinion into actionable insights for your audience, and then write about it.| Brandingmag