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B2B lead nurturing is the process of guiding leads down the sales funnel for driving more sales. Every B2B company should use these strategies to nurture leads.| Leads at Scale | Get Leads at Scale and Grow Your Sales
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Better pipeline management is key.| Harvard Business Review
For businesses, sales and marketing alignment leads to success. Here’s some of the best research statistics to encourage using this “smarketing” approach.| blog.hubspot.com