Vodka has long been the spirit of choice in the U.S. More recently, though, trending categories like tequila and bourbon have been on its tail, drawing attention from the neutral spirit. But despite challenges in the U.S., many brands have retained global success. The Spirits Business recently published its annual Brand Champions Report, revealing a ranking of the best-selling vodka brands in the world. The data revealed that vodka’s overall volume sales from 2023 to 2024 were relatively fl...| VinePair
For the past decade, tequila has been on an absolute tear in the United States. In 2017, there were just six brands selling over 1 million cases per year in the U.S. Last year, there were over a dozen. But according to new data from The Spirits Business (TSB), agave spirits sales could be slowing down. While tequila is still growing in the U.S. — it was one of only two spirits categories to improve in the U.S. in 2024 — its margin of growth last year was much smaller than in years past.| VinePair
In the mainstream perception of blended Scotch, there’s Johnnie Walker, and then there’s everything else. The Diageo-owned giant can feel omnipresent in both liquor stores and bars, with visibility boosted by recent special editions and entertainment crossovers. (The “White Walker” “Game of Thrones” collab seemed too fitting to not exist.) And while the whisky world has grown both wider and deeper in recent decades, Johnnie Walker remains the best-selling Scotch, with roughly 22.1...| VinePair
