The best content strategy is the one that prioritizes quality and depth, not volume and breadth. Think like a library, and not a publication.| Animalz
Google is not all-powerful. Discover how "Intent Gaps" provide the key to ranking for the most competitive keywords.| Animalz
Take inspiration from the HubSpots of the world and you're basing your content strategy on the tactics that worked five years ago.| Animalz
BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports and emails.| Animalz
Ryan is the Content Director at Ahrefs and former CMO of Animalz.| Animalz
Refreshing old content is one of the easiest ways to drive more traffic. Learn why content decays in the first place, then choose your refresh strategy.| Animalz
There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. Similarities between blog posts chasing the same keywords are unavoidable—there’s... Read more »| Animalz