A 360 degree view on how AI changes search, how you should adjust and what new metrics you should measure| www.growth-memo.com
Exclusive and groundbreaking data stress tests Google's claims| www.growth-memo.com
Today at I/O, we showed how we’re enhancing Search with our latest Gemini models via AI Mode.| Google
AI Mode is transforming Google Search beyond recognition, and SEO isn’t ready. This article explains how generative search works, why traditional tactics are falling short, and what marketers must do to adapt.| iPullRank
Keyword data hasn’t been actionable for a long time and is not reflective of how SEO works anymore. To adapt, we have to optimize for search with aggregate data, which also translates better to LLM optimization.| www.growth-memo.com
AI Mode is a new generative AI experiment in Google Search.| Google
A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.| www.growth-memo.com
#247 Using human biases to optimize for user satisfaction| www.growth-memo.com