Marketing attribution gives directional data for ROAS decisions. Who needs it and why? What are lookback and look-forward windows? How do the different MTA models work? Which attribution tools are best? Does attribution help with ad optimization? What are the alternatives? | Answers by Dan McGaw, CEO at McGaw.| McGaw
Build a perfect martech stack using our visual generator! Easily visualize and find new ways to optimize your entire marketing tech stack, all in one place.| McGaw
Today's customers expect a personalized experience when they're shopping. An effective personalization operating model, featuring 8 core elements, can help retailers and brands keep pace.| McKinsey & Company
The way we use cookies could change dramatically when Google phases out Chrome's third-party cookies in 2023. Here's what you need to know.| blog.hubspot.com
This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4 and Safari 13.1 on macOS to address our latest discoveries in the industry around tracking.| WebKit
Learn more about our commitments to privacy as third-party cookies are deprecated.| Google
