With 60% of consumers looking at online reviews at least weekly, a recent survey by Podium suggests that 93% say online reviews do impact their purchasing decisions. The way consumer engagement with B2B and B2C business has evolved illustrates that 82% of consumers do read reviews before making a purchase decision, and 60% look at reviews on a weekly basis. Further, the study suggests that two-thirds of consumers (68%) are willing to pay up to 15% more for the same product or service if they ...| The Drum
B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough discovery of their concerns,…| MarketingCharts
Did you know that 50-90% of the purchase decision is complete before a buyer interacts with a sales rep? Here are 130 informative sales stats to consider.| SPOTIO
Discover what a buyer persona is and how to combine different research methods to form and create detailed personas to better reach your target audience.| blog.hubspot.com
