The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses a strong argument for brands to step carefully when seeking to capitalise on changing health trends, and to anchor their better-for-you proposition to consistency. A moderation mindset is the biggest barrier to healthy eating, with occasional unhealthy treats widely seen as OK by 41% of people who don't always try to eat healthily. Drivi...| Mintel Store