One of the top challenges you might be facing working on TOFU channels is showing the ROI (Return on Investment) of your work. Here's why:| Recast
Explore the effects of Apple's iOS 17 update on marketing and email campaigns and its new Link Tracking Protection feature.| Recast
Explore the impact of Google's cookie phase-out on marketing measurement and the rise of privacy-focused Marketing Mix Modeling (MMM).| Recast
In this article, we will explore the implications of ad blocker adoption for advertisers and how to adapt to this trend.| Recast
Coca-Cola does not think about attribution the same way an early-stage D2C brand thinks about it. How should you?| Recast
This article recaps the key events that have changed how brands think about tracking and analytics, and the implications this comes with.| Recast
Since GDPR, iOS14, and newer privacy regulations, digital tracking has become broken. This is where Modern Marketing Mix Modeling comes in.| Recast
Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast