How to Build a Target Audience Profile
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
The B2B sales funnel is unpredictable so it's important to map your content marketing to the buyer's journey across all media channels.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
Summary This post explains how content intelligence platforms transform marketing strategy into measurable action by connecting media coverage, audience insights, AI search visibility, and owned content performance. It outlines key categories of tools, from narrative analysis to GEO tracking, and highlights features that help decision-makers move beyond surface metrics to meaningful outcomes. With examples like […] The post Content Intelligence Platforms, Tools, and Software appeared first ...| Michael Brito
A complete list of the top social audience intelligence platforms and tools for deep and actionable audience and customer insights.| Michael Brito
Learn how to leverage brand analytics, tools, software, and strategy to assess and elevate your marketing performance in seven key steps.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Learn how to run smart, strategic audience analysis before any campaign using tools, research, and AI to uncover insights that power smarter marketing decisions.| Michael Brito
Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Leverage synthetic data to predict trends, test marketing strategies, and optimize decision-making with AI-driven synthetic audiences in market research.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito
Understanding the differences between market intelligence vs market research will help drive better business strategy and tactical execution.| Michael Brito
