How to Build a Target Audience Profile
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
The B2B sales funnel is unpredictable so it's important to map your content marketing to the buyer's journey across all media channels.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
A complete list of the top social audience intelligence platforms and tools for deep and actionable audience and customer insights.| Michael Brito
Learn how to leverage brand analytics, tools, software, and strategy to assess and elevate your marketing performance in seven key steps.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Learn how to run smart, strategic audience analysis before any campaign using tools, research, and AI to uncover insights that power smarter marketing decisions.| Michael Brito
Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Leverage synthetic data to predict trends, test marketing strategies, and optimize decision-making with AI-driven synthetic audiences in market research.| Michael Brito
Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2025.| Michael Brito
Understanding the differences between market intelligence vs market research will help drive better business strategy and tactical execution.| Michael Brito
