How to Build Customer Advocacy for Business
Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.| Michael Brito
Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
The PESO model is one way to understand how different marketing channels work together to reach consumers during their shopping journey.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Discover earned media strategies, PR insights, and media monitoring tools to boost brand visibility and improve media relations.| Michael Brito
