Best PR Metrics: How to Demonstrate ROI
Learn which PR metrics matter most. Shift from vanity numbers to outcome-based measurement that shows business impact and ROI.| Michael Brito
Learn which PR metrics matter most. Shift from vanity numbers to outcome-based measurement that shows business impact and ROI.| Michael Brito
Summary This post explains why content intelligence is becoming the foundation of smarter marketing, communications, and reputation strategy. It shows how brands can move beyond vanity metrics and use content intelligence to identify narrative gaps, strengthen authority in AI search, and connect publishing directly to performance. The post also illustrates how different industries apply these […] The post How Content Intelligence Builds Authority in Generative Search appeared first on Micha...| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Brand health is built on habits and behavior, not headlines. Understand how it differs from brand reputation—and why that difference matters.| Michael Brito
Competitive intelligence research provides the external insights needed to drive strategic decisions and outmaneuver rivals in the market.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Memo provides direct readership analytics for earned media, helping PR teams measure engagement and refine communication strategies.| Michael Brito
Meltwater is a global leader in social and media intelligence, providing AI-driven analytics that help businesses interpret vast amounts of online content| Michael Brito
Cision provides media intelligence, PR software, and press release distribution, helping organizations track coverage and analyze media impact.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
Media monitoring is outdated & overpriced, offering vanity metrics over real insights. PR pros need smarter, AI-driven solutions for true media intelligence.| Michael Brito
Explore the leading media monitoring tools of 2025 to make smarter PR, media relations, and communications software decisions.| Michael Brito
