Best PR Metrics: How to Demonstrate ROI
Learn which PR metrics matter most. Shift from vanity numbers to outcome-based measurement that shows business impact and ROI.| Michael Brito
Learn which PR metrics matter most. Shift from vanity numbers to outcome-based measurement that shows business impact and ROI.| Michael Brito
Learn how content intelligence helps brands gain deeper insights, shape AI search, and drive smarter decisions across industries.| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Brand health is built on habits and behavior, not headlines. Understand how it differs from brand reputation—and why that difference matters.| Michael Brito
Competitive intelligence research provides the external insights needed to drive strategic decisions and outmaneuver rivals in the market.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Memo provides direct readership analytics for earned media, helping PR teams measure engagement and refine communication strategies.| Michael Brito
Meltwater is a global leader in social and media intelligence, providing AI-driven analytics that help businesses interpret vast amounts of online content| Michael Brito
Cision provides media intelligence, PR software, and press release distribution, helping organizations track coverage and analyze media impact.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
Media monitoring is outdated & overpriced, offering vanity metrics over real insights. PR pros need smarter, AI-driven solutions for true media intelligence.| Michael Brito
Explore the leading media monitoring tools of 2025 to make smarter PR, media relations, and communications software decisions.| Michael Brito
