This is only a glimpse of the data available to CivicScience clients. Discover more data. Soda has been a staple beverage for decades, but the landscape is shifting. Prebiotic soda – often marketed as gut-healthy – is gaining ground, with brands like Poppi and Olipop leading the charge, and Coca-Cola entering the mix with its new [...]Read More... from Regular vs. Prebiotic Soda Drinkers: Key Insights for Brand Marketers| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. New CivicScience data suggests that enthusiasm for Independence Day may be cooling off in 2025. From changing celebration habits to shifting patriotic sentiment, the landscape looks a little different this year. Check out the latest Fourth of July insights in our [...]Read More... from Fourth of July Forecast: Fewer Celebrating in 2025, Firework-Watching Declines, but Cookouts See a Modest Uptick| CivicScience
This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no [...]Read More... from On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis| CivicScience
