Royal Mail Marketreach’s Totally Mailed It campaign is back—and it’s bigger than ever. This time, they’ve brought marketing heavyweight Mark Ritson on board to champion direct mail’s proven role in high-performing, multichannel campaigns. Ritson joins a powerful line-up of industry advocates including Rory Sutherland (Ogilvy), Nathan Ansell (Waitrose), and Andrew Tindall (System1), all making the case for mail as a modern, measurable, and meaningful channel. The campaign itself is r...| The Software Bureau
Earlier this month, cybersecurity researcher Jeremiah Fowler uncovered an unsecured database containing over 184 million login credentials. This trove included usernames and passwords for major platforms such as Google, Apple, Microsoft, Facebook, Instagram, and Snapchat, as well as sensitive data from bank accounts, health services, and government portals. Alarmingly, the database was unencrypted and publicly accessible, making it a “cybercriminal’s dream”. Closer to home, you can’...| The Software Bureau
The UK’s advertising and marketing industry has just delivered a resounding message of economic strength. According to Advertising Pays 2025, a landmark report from think tank Credos, British businesses invested a record £66.6 billion into the sector in 2024. A Critical Economic Contributor The sector contributed £109 billion in gross added value (GVA), representing 4% of the entire UK economy. It supported over 1.7 million jobs and reached into nearly two-thirds of all UK businesses. In ...| The Software Bureau
On 14th May 2025, the UK’s Data (Use and Access) Bill reached a critical stage in Parliament, following heated debate over its implications for AI, copyright, and how data is shared. While the headlines have focused on creative rights and artificial intelligence, there’s a bigger picture emerging — one that matters to anyone involved in managing, using, or maintaining quality data. Originally introduced in late 2024, the bill aims to improve how data is accessed and used across the publ...| The Software Bureau
At The Software Bureau, we welcome the Market Research Society’s Campaign for Better Data. While it may sit adjacent to our core area of data processing, we believe the campaign’s central theme — building trust and credibility in data — is critical across every part of the marketing and insight ecosystem. With the UK Government positioning the nation as a leader in AI, the spotlight is rightly falling on the quality of the data feeding these tools. As recent studies have shown, there...| The Software Bureau
