2020 wholesale distribution trends focus on B2B buyers and winning key moments where front-office connectivity delivers outstanding customer experiences.| The Future of Commerce
As B2B offerings become more commoditized, the subjective, sometimes quite personal considerations of business customers are increasingly important in purchases. To discover what matters most to B2B buyers, the consulting firm Bain analyzed scores of quantitative and qualitative customer studies. All told, it identified 40 discrete “elements of value,” which fall into five categories: table stakes, functional, ease of doing business, individual, and inspirational. The elements range from ...| Harvard Business Review
Wholesale distribution is the sale of products to retailers, industrial, commercial, or business users, and is a vital link in the global supply chain.| The Future of Commerce
Did you know that it costs five times as much to attract a new customer? Check out this article about ‘Customer Acquisition Vs Retention Costs to learn more.| Invesp - Conversion Rate Optimization Blog