Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
Discover 10 common mistakes in Marketing Mix Modeling (MMM), from mis-using R-squared to ignoring seasonality.| Recast
View Recast's suite of forecasting, insights, optimization, and goal-tracking tools. All powered by a best-in-class Media Mix Model.| Recast
Coca-Cola does not think about attribution the same way an early-stage D2C brand thinks about it. How should you?| Recast
This article recaps the key events that have changed how brands think about tracking and analytics, and the implications this comes with.| Recast
Since GDPR, iOS14, and newer privacy regulations, digital tracking has become broken. This is where Modern Marketing Mix Modeling comes in.| Recast
This post explores which brands, both large and small, are publicly talking about how they use MMM and the different approaches they take.| Recast