IAB | Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025
A resurgence in live events and sports programming, with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% YoY growth in 2024| IAB
A resurgence in live events and sports programming, with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% YoY growth in 2024| IAB
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Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.| Nielsen
