With over ten years of experience working with content, I’ve come to realize that originality is all about giving a fresh spin to an existing idea. When I started writing this article, I spent some time analyzing what people online say about “original content.” You’d think that a topic like this would be bursting with [...]Read More... from What Is Original Content? A Practical Guide to Creating Work That Stands Out| InboundBlogging
From Google Gemini to Perplexity AI, a new wave of AI tools that can search the web is revolutionizing the way we find information online. As we explore what makes the best AI search engine, it’s clear this shift is reshaping everything from marketing to research, saving users valuable time and delivering smarter results. If [...]Read More... from What Is the Best AI Search Engine in 2025: Smarter Tools for Better Answers| InboundBlogging
Bill Gates first introduced the idea that content is king in a 1996 essay. This concept has shaped SEO thinking for decades. The phrase reflects a simple truth: no tactic beats information that is genuinely helpful, original, and focused on the people it serves. I’m Nikola, an SEO content strategist who’s written, optimized, and audited [...]Read More... from Content Is King in SEO: Why Quality Writing Wins in 2025| InboundBlogging
Ever clicked on a top-ranking article and felt like a robot wrote it? You’re not the only one. That’s the cost of chasing algorithms over people. A people-first approach to content flips that script. It puts readers first by solving real problems, answering real questions, and building trust along the way. After ten years of [...]Read More... from People-First Content: What It Is and How to Write It Well| InboundBlogging
The market for SEO tools is saturated with countless options we can choose from. But when you’re looking at paying hundreds of thousands for an annual subscription, the wrong choice can be costly. In this post, I want to evaluate two of the more popular options out there, based on my experience. Let’s compare Surfer [...]Read More... from Surfer SEO vs Semrush: Save $300+ by Picking the Right Tool| InboundBlogging
Early Influences| InBound Blogging
Level up your SaaS content marketing game with these tried-and-true strategies. Master the art of success with this comprehensive guide.| InBound Blogging