Earlier in my career, I worked extensively in big tech. I consulted with several Fortune 500 companies, and one thing that always stood out was the culture. I remember walking through offices buzzing with bright, ambitious talent, fueled by generous perks and a shared belief that they were building something meaningful. That was then. Today […]| PRA Communications
I was thinking about an article I read last week in The Guardian about a lithium project in Covas do Barroso, Portugal. Local farmers and residents, many of whom have lived on the land for generations, successfully pushed back against multiple proposed mines. Their reason? They didn’t feel heard. They felt they were being sacrificed […]| PRA Communications
Stakeholder engagement has always been about communication. But in today’s fast-moving, visually driven world, how we communicate is just as important as what| PRA Communications
This May, as we mark Mining Month in Canada, the industry finds itself in a familiar position—navigating uncertainty with focus and resolve. The headlines may be loud, but on the ground, the work continues with quiet determination. Leaders across the sector acknowledged the turbulence: tariffs in flux, supply chains under pressure, and markets reacting in […]| PRA Communications
May was Mining Month—and what a busy and rewarding few weeks it’s been! The month was filled with engagement, learning, and meaningful conversations across British Columbia. From conferences to community events, reminding why mining remains a cornerstone of B.C.’s economy and its clean energy future. All these experiences continue to reinforce why responsible mining matters—locally, […]| PRA Communications
Join the Global Celebration for Women in Mining – June 17, 2025 There’s a different kind of momentum building in the mining sector. One that’s collaborative, cross-cultural, and refreshingly bold. That’s the energy behind this year’s International Day of Women in Mining (IDWIM 2025), and I couldn’t be more thrilled to be part of it. […]| PRA Communications
One of the most common communication mistakes I see organizations make is crafting external messages that are all about the “head”, and totally forget the| PRA Communications
There’s a running joke in public relations that it’s nearly impossible to explain to friends and family what we actually do.| PRA Communications
