For marketing and RevOps teams, the tools we rely on day in and day out significantly impact how efficiently we work and the quality of what we produce, whether it’s launching a campaign or analyzing a report. With all the buzz around AI and new technology popping up constantly, we still really need things like automation, clean data, and a great user experience to handle all the behind-the-scenes complexities in our systems.| SH/FT: A Business & Growth Partner
Tired of the 'email is dead' rhetoric? This post dives into why a customer-first approach, leveraging the power of AI for deep insights, is the real game-changer in marketing – and why traditional channels like email and direct mail still have a vital role to play.| SH/FT: A Business & Growth Partner
The marketing technology landscape is on the cusp of a monumental shift. Forget AI as just another tool in your ever-growing tech stack. We’re entering an era where Artificial Intelligence isn’t just enhancing our operations – it’s becoming the very operating system that powers our businesses.| SH/FT: A Business & Growth Partner