Although consumers are expected to increase spending this holiday season, retail executives should note that they are choosing experiences over gifts and looking for deals, affordable brands, and promotional events.| Deloitte Insights
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review