In a Zero-Click World, Traffic is a Terrible Goal - SparkToro
60% of marketers say their top goal for the next 12 months is "increasing traffic." And 59% say their primary KPI is... also traffic. To all those folks,| SparkToro
60% of marketers say their top goal for the next 12 months is "increasing traffic." And 59% say their primary KPI is... also traffic. To all those folks,| SparkToro
Welcome to another edition of 5-Minute Whiteboards. And folks, we've got a doozy of a topic. Yes, I'm being intentionally provocative. But it's because| SparkToro
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types| SparkToro
