Apple had already learned the value of having a thriving third party software market with the Apple II, whose sales increased more than ten-fold when Visicalc, developed by a tiny company called Software Arts, caught on in the business market. The Macintosh intended to replicate the success of the Apple II as an industry standard platform, so it was very important to bring third party developers into the picture as soon as possible.| www.folklore.org
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One of the first architectural decisions that Bud and I made for the Macintosh system software in the spring of 1981 was that we were only going to try to run one application at a time. We barely had enough RAM or screen space to do even that, and we thought that we'd benefit from the resultant simplifications. Besides, multi-tasking was supposed to be Lisa's forte, and we didn't want to usurp all of the reasons for buying a Lisa.| folklore.org