How Demographics Shape Alcohol Consumption: In Conversation With Laurence Whyatt - Areni Global
Areni speaks to Laurence Whyatt, Head of European Beverages Equity Research at Barclays.| Areni Global
An unfiltered look at the price of integrity in Burgundy — and what it means to build a legacy in a region that’s both tradition-bound and in flux. The post Farming, Fame, and Futureproofing the Market: In Conversation With Charles Lachaux appeared first on Areni Global.| Areni Global
Charles Lachaux’s rise from sixth-generation winemaker to Burgundy disruptor has come with bold decisions — from limited yields to NFTs. The post Charles Lachaux’s Radical Wine Strategy, From Burgundy to Blockchain appeared first on Areni Global.| Areni Global
Areni speaks to Laurence Whyatt, Head of European Beverages Equity Research at Barclays.| Areni Global
From fun events to understanding motivation, Hamish opens the door to a new demographic.| Areni Global
This interview comes from our ground-breaking podcast series New Consumers, New Narratives, which asks how the wine trade can invite new audiences into wine.| Areni Global
He’s one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. He talks to Areni Global about the power of creativity, and it takes to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way.| Areni Global
The Luxury Strategies: In Conversation With Jean-Noël Kapferer an Emeritus Professor of Marketing at HEC Paris. He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management. He is the ...| Areni Global
Mathieu Jullien is the Marketing and Sales Director at LVMH’s Vins d’Exception, which consists of four top estates, in Burgundy, Bordeaux and California. Previously he was General Manager, Europe for the Wine Source Group, and before that he spent five years at Enotria & Coe in London. Working With Diverse Wine Distribution Models: In Conversation With Mathieu Jullien of Vins d’Exception| Areni Global
