Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Competitive intelligence research provides the external insights needed to drive strategic decisions and outmaneuver rivals in the market.| Michael Brito
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito