Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
Explore the intricate dance between brand personality and archetypes, and learn how they shape compelling, resonant brand narratives.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.| Michael Brito
Discover how a strong brand identity can boost recognition, loyalty, & trust with customers and stakeholders.| Michael Brito
Unlock insights from emotions and opinions within text using advanced NLP and machine learning techniques for sentiment analysis.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Understand your ideal customers by creating brand personas that reflect target audience values, goals, and pain points.| Michael Brito