The unconscious is the vast sum of operations of the mind that take place below the level of conscious awareness. The conscious mind contains all the thoughts, feelings, cognitions, and memories we acknowledge, while the unconscious consists of deeper mental processes not readily available to the conscious mind.| Psychology Today
Human beings are not always—in fact, probably not often—the objective, rational creatures we like to think we are. In the past few decades, psychologists have demonstrated the many ways people deceive themselves in the process of reasoning. Cognitive faculties are a distinguishing feature of humanity—lifting humankind out of caves and enabling language, arts, and sciences. Nevertheless, they are also rooted in and subject to influence, or bias, by emotions and instincts.| Psychology Today
Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action. Understanding strategies such as maximizing vs. satisficing, fast versus slow thinking, and factors such as risk tolerance and choice overload, can lead to better outcomes.| Psychology Today
A bias is a tendency, inclination, or prejudice toward or against something or someone. Some biases are positive and helpful—like choosing to only eat foods that are considered healthy or staying away from someone who has knowingly caused harm. But biases are often based on stereotypes, rather than actual knowledge of an individual or circumstance. Whether positive or negative, such cognitive shortcuts can result in prejudgments that lead to rash decisions or discriminatory practices.| Psychology Today
Motivation is the desire to act in service of a goal. It's the crucial element in setting and attaining our objectives. Motivation is one of the driving forces behind human behavior. It fuels competition and sparks social connection. Its absence can lead to mental illnesses such as depression. Motivation encompasses the desire to continue striving toward meaning, purpose, and a life worth living.| Psychology Today
Overview| selfdeterminationtheory.org