Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.| YouTube
Textual poaching refers to the artwork, stories and videos of popular media products created by fans of the texts.| Media Studies
Read our guide to the hypodermic needle theory of communication, including examples of how the media injects their messages to the audience.| Media Studies
Our guides to audience theories will help you develop your understanding of the key concepts needed to analyse media texts and their impact.| Media Studies
Learn more about demographics and the very blunt division of people into broad and easily measurable segments.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
Introduction to Stuart Hall's reception theory, including definitions and examples of encoding/decoding and framework of knowledge.| Media Studies