What the Tech is attribution modeling? | The Current
How attribution modeling works, how it differs from marketing mix modeling, and the relative strengths of both.| The Current
How attribution modeling works, how it differs from marketing mix modeling, and the relative strengths of both.| The Current
AI tools are driving better response for many advertisers.| Social Media Today
Google's Veo 3 has the ability to generate detailed video and now audio with AI. Videos are already popping up with the new engine online.| 9to5Google
As excited as I am about the potential of AI, tech headlines this week are important reminders of the value of having real, boots-on-the-ground professionals| Jacobs Media
The influencer economy continues to surge and is projected to hit $33 billion this year, a 35% increase over 2024. If those numbers alone don’t illustrate the| Jacobs Media
There's been a slew of news relevant to broadcasters about digital revenue, AI, and the convergence of the two. Let's get up to date:| Jacobs Media
Tech Companies Compete With Self-Service Tools| Jacobs Media
