The new programs exhibit an evolution beyond affiliate links
CMOs at Best Buy and Lowe’s launched these programs in response to the growing importance of influencers in recommending products to shoppers.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
CMOs at Best Buy and Lowe’s launched these programs in response to the growing importance of influencers in recommending products to shoppers.| Digiday
Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren't experiencing the same boost.| Digiday
