Use work item keys in your development work to send information to Jira from your connected development tools like Bitbucket, GitHub, GitLab, and more.| Atlassian Support
Use the JIRA DVCS connector to link a Bitbucket Cloud or GitHub (hosted or enterprise) account to JIRA Software Server. When linked to JIRA Software, branches, commit messages and pull requests are all seamlessly referenced in JIRA Software issues. This allows JIRA Software to display information about your development activity in the corresponding issue. See Streamlining your development with JIRA.| confluence.atlassian.com