Radiance is meant-to-be. Radiance means: To have the light within us lit To send out light To reflect back light To bounce light back and forth, in simultaneous service to ourselves and others. What if you were to view your work as allowing your own and others’ meant-to-be radiance to come forth and shine? I’m…| Clairification
Get on the Pathway to Passionate Philanthropy, Not Forgettable Fundraising In Part 1 I laid out why philanthropy inspires, and fundraising tires. Fundraising must be done, of course, but there’s something about how it’s too often practiced that turns too many people off. It’s the “fund” part of the word. This makes people think…| Clairification
Get on the Pathway to Passionate Philanthropy, Not Forgettable Fundraising Philanthropy is a mindset. An embracing culture. A noble value. Fundraising is a means towards that end. Servant to philanthropy. Philanthropy, not fundraising. This has been the tag for my business and blog since I began Clairification in 2011. It grew naturally out of…| Clairification
Awareness alone is passive. Do you wish you had a dime for every time a nonprofit board or staff member told you “We’re the best kept secret in town; if people knew what we do, they’d give to support us.” Nonprofits tell me this all the time! If I had all those dimes, I…| Clairification
It costs to acquire a new donor than retain a current one. A lot . In fact, research shows it takes 7 – 12% effort, time and money to bring in a new donor than to raise from a current donor. Please, please, please… let this sink in. The for-profit world understands…| Clairification
I find a widespread misunderstanding about the notion of what constitutes being donor-centered. It derives from two misconceptions: Assuming people don’t want to be asked. Spending all your time on cultivation, assuming folks don’t need an ask and will simply give spontaneously as a result of being wooed. Both of these rationales short-change your would-be…| Clairification
What gets donors going? The heart, not the head. “People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “How Donor Choose Charities.” They…| Clairification
