User-generated content (UGC) is an invaluable tool for higher ed social media marketers, helping them level up their content creation capabilities while building brand trust. Indeed, research shows that: 81% of consumers trust user-generated content more than professionally created brand content or influencer marketing 85% rely on UGC videos before making a purchase What is...| Social Media Strategies Summit Blog – Official Blog For The Social Media St...
Want to use your school’s sporting performance to boost social engagement? Get inspired by these university athletics social media accounts!| Social Media Strategies Summit Blog
Planning to invest in influencer marketing? Read our guide to perfect your influencer search and ensure you only work with content creators who fit your brand.| Social Media Strategies Summit Blog
Storytelling is the process of building a narrative to communicate with an audience. The concept of brand storytelling advertising campaigns in marketing is not new, but as content marketing grows in importance, storytelling campaigns are becoming more popular with brands.| Social Media Strategies Summit Blog
The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.| The Drum
If you want to gain trust, loyalty and make your business stand out from the crowd, it's time to make your brand consistent. Here's how.| Marq