Email marketing is a dynamic, cost-effective, and highly engaging tool that contributes greatly to the revenues of businesses across the world. If the only goal of emails was to create relationships or share information with customers, your job would be easy. But emails are the perfect opportunity to pitch to your customers, inform them about... The post Unlock ROI: The Key to Maximizing Your Email Marketing Conversion Rate appeared first on Campaign Refinery.| Campaign Refinery
We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to do email segmentation properly. While it’s a part of email best practices, it’s also a great solution for a vast number of issues you could be facing. Struggling to increase open rates? Segment your lists.... The post Email Segmentation Strategy: Your Key to Engaged Customers appeared first on Campaign Refinery.| Campaign Refinery
You probably have sent out event invitation emails before and received deafening silence on the other end. It’s common — not getting enough people to click through CTAs is one of the biggest challenges email marketers face. The solution? Create relevant email content and send it to interested audiences — event highlights such as agenda,... The post How to Write Engaging Event Invitation Emails: With 8 Examples for Inspiration appeared first on Campaign Refinery.| Campaign Refinery
Discover the fascinating history of email and learn about its journey to becoming one of the most popular communication tools.| Campaign Refinery
Among the MVPs of marketing, email remains one of the best ways to communicate with customers| financialpost