This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.| Jon Loomer Digital
How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let me explain… Back Then Up to 2017, ad creation was simple. You provided the following: 1 image or video 1 primary text 1 headline 1 description You couldn’t customize by placement... Read more » The post You Are Generating Countless Ad Variations appeared first on Jon Loomer Digital.| Jon Loomer Digital
The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today... The post The Evolution of Meta Ads Copy and Creative Control appeared first on Jon Loomer Digital.| Jon Loomer Digital
Here’s how to improve your AI-generated text… On a prior video, I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something you... Read more » The post Text Tone for Tailored Personas and AI-Generated Text appeared first on Jon Loomer Digital.| Jon Loomer Digital
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation, it explains: You can choose... Read more » The post Tailor Text Variations to Personas appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program.| Jon Loomer Digital
In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital