By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a century, but even established institutions must evolve in today’s fast-paced digital landscape. Facing stagnat| Mather
By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized leader in investigative journalism, with multiple Pulitzer Prizes to its name. Known for its commitme| Mather
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers worldwide. In their early days, they followed a one-size-fits-all approach, treating every use| Mather
By Mike O'Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a new idea. What started as an internal solution at The Globe and Mail has grown into Sophi, an AI-powere| Mather
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising revenue. Yet many still rely on static paywalls that treat all visitors the same, overlooking a c| Mather
Sophi Dynamic Paywall Engine In an era when capturing every digital growth opportunity is essential, Sophi's Dynamic Paywall Engine brings best-in-class, AI-driven intelligence within reach—empowering publishers to maximize subscriptions, optimize site yield, and free teams from the demands of pay| Mather
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing public dialogue and playing a significant role in the city’s history. Known for| Mather