Return on investment (ROI) is a key metric used to evaluate the success of a mobile app. ROI measures the amount of return an app generates versus the total cost to develop and market the app. Calculating the ROI of a mobile app can help developers and marketers understand if their app strategy is paying […]| Priori Data
Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
If you’ve been in the SEO game lately, you’ve probably noticed something: every tool on the market suddenly has “AI-powered” slapped on its homepage. Keyword research? AI does it. Content creation? AI’s got you covered. Technical audits? You guessed it, AI to the rescue. But here’s the thing that nobody wants to talk about – […]| Priori Data
Instacart offers a personalized shopping experience accessible via the web, Apple, and Android devices. It empowers users to browse, choose, and buy products from various stores. Instacart’s revenue took a hit in 2019 due to the pandemic. As things slowly got back to normal, people started using services like Instacart to get groceries delivered. In […]| Priori Data
Regular advancement in the tech world has made our lives easier. For instance, sending money online has become easier than ever. In fact, many social platforms are offering one-step payment services. This thing gained popularity in 2013 when Square Cash developed an innovative solution. It’s a mobile payment company allowing people to connect a debit […]| Priori Data
The travel industry has made a strong comeback after the uncertainty of the pandemic. What was once on pause is now thriving, with global tourism expected to reach 18.45 trillion dollars by 2032 and travel apps generating over 630 billion dollars in revenue. But this isn’t just about big numbers. It’s about how people move, […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
The new generation mobile game Candy Crush Saga has marked a massive presence in the market with over $1 billion in revenue. It is one of the first freemium apps to generate such high revenue. King, the second-largest Facebook gaming publisher, launched Candy Crush. By launching this popular free game, King was rending well on […]| Priori Data
In recent years, online dating has become popular, with numerous apps like tinder and Bumble catering to individuals seeking romantic connections. Bumble, founded in 2014 by Whitney Wolfe Herd, has emerged as one of the leading players in this competitive market. Not only has Bumble gained traction for its unique approach to empowering women, but […]| Priori Data
App monetization refers to the way you can make money from your mobile app. There are many different models of monetization to choose from, each with its own set of benefits and drawbacks. Therefore, it is important to choose the right model for your app by understanding the user base, app features, and revenue goals. […]| Priori Data
App engagement refers to how involved and active users are with a mobile application. It’s all about how much time they spend using it and how often they use different features within the app. Why is it so important? Well, think about it this way – app engagement gives us an idea of how well […]| Priori Data