Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
An application, commonly known as an app, is a set of programs or pieces of software bundled together that allow users to access certain features. As the era of mobile and smartphones evolved, applications or apps became an integral part of our lives. You can find millions of applications in Android and iOS app stores […]| Priori Data
When a customer or visitor to a website performs a desired action, it is called a conversion. It could be purchasing an item, using a certain service, installing an application, etc. In marketing, responding to a ‘call to action’ is conversion. Opening an email you sent, signing up for an offer or giveaway, and filling […]| Priori Data
In-app advertising is a type of mobile advertising that displays ads within an app. This can take the form of banner ads, interstitial ads, native ads, and rewarded video ads. These advertisements appear within the app itself and are integrated into the app’s design. These ads are often placed to ensure visibility to the user. […]| Priori Data
Founded in 2010 by Kevin Systrom and Michel Krieger, Instagram is a popular photo and short video-sharing platform. The iOS release of the app took place the same year, while the Android release happened two years later. The platform was initially started as Burbn. It quickly attracted $500,000 in seed funding and focused on offering […]| Priori Data