Has the public relations industry finally mastered PR analytics, return on investment & quantifying the value of earned media?| Michael Brito
How to create a powerful media list in 2023. Learn media outreach to journalists, build relationships, and get your story in the news.| Michael Brito
A new research report from the Chartered Institute of Public Relations’ AIinPR Panel finds practitioners see the huge potential that artificial intelligence (AI) and Big Data offers the profession but possess limited knowledge on technical aspects of both. The ‘AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Prepa...| New research finds PR practitioners limited in AI knowledge but aware of huge...
Maximize the impact of PR measurement in 2025 with this step-by-step guide to setting KPIs, proving value, and achieving communications goals.| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito