For many employees, the key motivator is a sense of purpose—and yet more than half of those surveyed say they’re not even “somewhat” passionate about their jobs. If organizations want to inspire their workers, they must clearly communicate why they’re in business and what value they provide. When employees understand and embrace those things, their companies thrive: Survey results show that more than 90% of companies with a well-defined purpose deliver growth and profits at or above...| Harvard Business Review
Buyer persona is a descriptive profile of a representation of buyers made by the company that includes specific data of the buyer that can be used to enhance the marketing strategies.| Glossary
Understanding customer needs are vital to growing your business. Learn about customer needs and how Chisel helps you identify, analyze and ultimately fulfill them.| Chisel
Value proposition is a statement that tells about the product's worth and value for the money to potential customers.| Glossary
Are you looking to gain insights into the common pain points businesses face and learn how to tackle them effectively? Look no further than this article.| Glossary
