Debunking the Myths About Young People and Fine Wine - Areni Global - Gen Z and Fine Wine
Areni Global convened a series of round tables to discuss the weighty matter of Gen Z and fine wine consumption.| Areni Global
Areni Global convened a series of round tables to discuss the weighty matter of Gen Z and fine wine consumption.| Areni Global
Wha is the difference between ‘fine wine’ and ‘luxury wine’. To answer the question, we turned to Peter Yeung and Dr Liz Thach MW, authors of Luxury Wine Marketing.| Areni Global
He’s one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. He talks to Areni Global about the power of creativity, and it takes to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way.| Areni Global
How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands.| Areni Global
Earlier this year, Areni Global ran a series of roundtables on how to attract a younger generation to wine. Top professionals came together to share their ideas about Gen Z and fine wine.| Areni Global
