The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech | AdExchanger
Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.| AdExchanger
Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.| AdExchanger
Day three of the Google ad tech-focused antitrust trial: former Googler Brad Bender and Trade Desk CRO Jed Dederick, on the stand.| AdExchanger
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson […]| AdExchanger
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.| AdExchanger
