The DOJ published the witness list for its upcoming Google antitrust trial, and it reads like the ad industry’s answer to the Social Register.| AdExchanger
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson […]| AdExchanger
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.| AdExchanger
