“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, vice president of advertising technology and operations at News Corp. On an overcast day in April at Google’s New York headquarters, the tech giant’s product managers presented their vision for the latest innovation […]| AdExchanger
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.| AdExchanger
What Happens In Adtech · Episode| Spotify
The DOJ published the witness list for its upcoming Google antitrust trial, and it reads like the ad industry’s answer to the Social Register.| AdExchanger
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson […]| AdExchanger
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.| AdExchanger
