Learn the biggest pitfalls in interpreting lift test results—and how to turn experiments into real business insight.| Recast
Recast's media mix modeling (MMM) platform updates on-demand and continuously verifies out-of-sample forecast accuracy.| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
At Recast we believe that in order for our customers to get value out of Recast, the model needs to be correct. Here's how we validate it.| Recast
Marketing mix modeling is hard. Trust us. When we were starting Recast, we thought it’d be easy: we’d use some off-the-shelf Bayesian time-series models and six months later we’d have a top-shelf model. But unfortunately, it didn’t work like that. It took us multiple years of PhD-level research time to … Why MMM is so hard Read More »| Recast