A guide on how to prioritize marketing tests by impact—not just precision—when you can’t run them all.| Recast
How three Recast model performance metrics are calculated, including Median Holdout Accuracy and Marketing Dollars Saved.| Recast
Combining MMM with Conversion Lift Studies offers a clearer insight into marketing efficiency. But how do they enhance the accuracy of MMM?| Recast
Explore how to build an experimentation mindset, measure the value of tests, and modernize your marketing approach with Recast.| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast