No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?| Customer Marketing Alliance
Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial.| Customer Marketing Alliance
How to build lasting customer relationships and turn them into powerful brand advocates, through connection, consistency, and strategy.| Customer Marketing Alliance