Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial.| Customer Marketing Alliance
In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic.| Customer Marketing Alliance
92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated.| Customer Marketing Alliance
The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction.| Customer Marketing Alliance
Empowering teams for sustainable transformation starts from within. In this article, discover strategies to empower teams and scale advocacy.| Customer Marketing Alliance
prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community.| Customer Marketing Alliance
It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business.| Customer Marketing Alliance
Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another.| Customer Marketing Alliance