The power of stakeholder management: A key to successful product marketing
Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more.| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more.| Product Marketing Alliance
Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand.| Marketing Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs| Product Marketing Alliance
Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies.| Product Marketing Alliance
Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!| Marketing Alliance
A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing leader. Read more to find out how.| Product Marketing Alliance
When it comes to content marketing the possibilities are almost endless. If you’re not sure where to start here are 18 tactics you could use to start luring in new customers today.| Product Marketing Alliance
You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that.| Product Marketing Alliance
Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points.| Product Marketing Alliance
Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA.| Product Marketing Alliance
