Eight years ago, I wrote an article asking, “Why Aren’t You Doing More On Fundraising?” It felt urgent at the time. Loing back, it was downright gentle. Today, the question isn’t whether your nonprofit should be fundraising on. It’s whether you’re doing it well enough — and fast enough — to keep up with how…| Clairification
Full confession: I’ve used the franken “best practice” appeal structure for years. And honestly? It works — especially if you borrow generously from the best of the best appeal writers. I’ve even taught these practices at conferences, on webinars, and through consulting engagements. You probably know the formula: Lead with the beginnings of a story…| Clairification
Everyone’s been saying this, just about daily, for some time. “These aren’t ordinary times.” If the anthem for the Boomer generation was Bob Dylan’s “The TImes They Are A’Changin’,” what’s the anthem for today? History doesn’t repeat itself, but it rhymes. We’re living in the face of a firehose of breaking news, and much of…| Clairification
Get The 7 Clairification Keys to Unlock Your Nonprofit’s Fundraising Potential This newly revised and expanded Guide is filled with tips, tools, templates, exercises, worksheets and checklists to take you to the next level! If growing competition for donor dollars is getting you down, it may be time to recognize that success won’t come simply…| Clairification
